One of the amazing aspects of building a company and brand is how much it changes and develops. As you learn more about your customers and their preferences and needs as well as yourself as a business owner and creator, how you started your company and what it looks like transforms.

And it’s no different for us at Soy Delicious. 

We thought we’d take some time to look back through the years at how we’ve changed as we prepare for the future at Soy Delicious.

Soy Delicious Candles first launched in 2006.

When we first started, our branding and merchandising looked much different from it does today. But the same great, luxurious, and top-quality soy candle was first poured in 2006 and shipped in our classic Soy Delicious packaging. We continued to use this packaging until 2008.

We then came out with a new look in 2009.

This was a big year for us. The Latin GRAMMYS featured our newly branded packages and candles! Artist Luis Fonsi – the Puerto Rican singer – even showed some love and appreciation for our candles.

And then in 2010, we were featured in the GRAMMYS where we met artists like Jamie Foxx, Lionel Richie, Lady Antebellum, and Miranda Lambert! It was so amazing and magical to debut our newest packaging in such a grand way.

Over the next several years, Soy Delicious Candles saw its exposure grow and product line expand.

Our luxury, premium candles and products were getting noticed and gaining recognition. They featured us on GMA’s Deals & Steals in 2016 and 2019, as well as on The View’s View Your Deal in 2016, 2017, and 2020! In 2019, Soy Delicious Candles was in the Carnaval on The Mile in Coral Gables, Florida.

It is so exhilarating to see our products highlighted to a wider audience and to know the quality and care we put into our products was being recognized.

In 2015, we launched our Soy Creamers, and in 2016, we came out with our kitchen collection.

2017 saw the introduction of our Soya Collection, debuting Soya One, 2wo, and Thr3e and featuring the scents of Neroli, Mademoiselle, and Tuberose.

And in 2018 and 2019, we offered the limited edition white ceramic sugared violets bowl.

We can’t wait to share with you our newest changes for 2022!

2011 was the year we last redesigned our labels and launched our signature brown box. Since then, we haven’t made any significant changes to the overall design and branding of our merchandise. 

But we have some wonderful changes we can’t wait to share with you soon! Stay tuned for details by signing up for our newsletter at the bottom of this page.

We hope you enjoyed this trip down memory lane with us as we reminisce about where Soy Delicious started and where we are going. 

We appreciate you as a loyal customer and hope we continue to earn your loyalty by producing and developing top-quality candles that are environmentally friendly and provide a feeling of luxury.