sustainably sourced

Thoughtfully made, responsibly sourced.

vegan

100% plant-based, zero animal ingredients.

cruelty free

Always kind, never tested on animals.

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About Us

Soy Delicious is a modern fragrance house rooted in clean ingredients, intentional design, and sensory wellness. What began with our signature soy-based candles has grown into a full fragrance collection crafted to elevate your space, your mood, and your daily rituals.

Guided by founder Georgette Hoyo’s Cuban heritage and the meaning of “soy” — “I am” in Spanish — every product is designed to inspire presence, confidence, and self-expression. Our fragrances are created with premium, non-toxic ingredients and blended into soy-based formulas that are safe, skin-friendly, and luxurious to experience.

From candles that melt into nourishing body oil to diffusers and home fragrances that transform any environment, Soy Delicious is redefining clean luxury for the modern home. Each scent is thoughtfully developed to feel beautiful, burn beautifully, and create moments of calm, clarity, and joy.

Proudly vegan, cruelty-free, and hand-crafted in the USA, Soy Delicious has been featured on national platforms including The View and Good Morning America. We remain a women-led, purpose-driven brand committed to fragrance that feels as good as it smells — naturally, beautifully, and deliciously you.

Women Owned & Led

Georgette Hoyo

When you hear the brand name SOY DELICIOUS, it may trigger a desire to indulge in rich OPULENCE, warm AMBIENCE and soothing RELAXATION, coupled with thoughts of having the ultimate, uninterrupted, luxurious me-time aromatherapy possible.

Yet, the idea of creating such a sought-after bespoke product actually came from one woman’s desire to nurture and care for her own amazing family. With that said, it's time to introduce the CEO and Founder Georgette Hoyo, the Innovator of this distinguished and distinctly unique candle company.

Love at First Light

Soy Delicious candles are luxuriously handcrafted and each scent is intentionally made to inspire the user indulging them to feel like royalty. They also have the ability to transport your mind into a virtual reality that, depending upon the scent chosen, can have you feeling like you're resting on a massage table or imagining yourself on a beach smelling the crisp sweet ocean air with the sun warming your skin. 

Soy Delicious creates some of the cleanest and most luxurious hypoallergenic candles in the industry, crafted with a proprietary soy-based blend that burns beautifully and sustainably. It’s fragrance luxury reimagined for a healthier home and planet.